Continued the debate
Pocock argued that current laws are insufficient to address the harms of AI-generated deepfakes, which threaten privacy, democracy, and social trust. The bill proposes amending the Online Safety Act to give the eSafety Commissioner powers to issue removal notices and impose civil penalties of up to 500 penalty units for non-consensual deepfake sharing. It also amends the Privacy Act to create a statutory cause of action, allowing individuals to seek remedies for emotional distress and reputational harm without proving financial loss. Pocock noted that the bill includes exemptions for journalists, law enforcement, and legitimate scientific or medical uses to balance protection with freedom of expression.