Major Sporting Events (Indicia and Images) Protection Amendment Bill 2026; Second Reading

Opened the debate

Wells argued that the bill modernises the protection of commercial rights for major sporting events by establishing a flexible, rules-based framework. Wells stated that the current act requires amendments to primary legislation for each new event, which is inefficient. The proposed changes allow the minister to prescribe events and protections through legislative instruments, subject to parliamentary scrutiny and clear statutory criteria. Wells emphasised that this approach protects against ambush marketing and supports official sponsorship arrangements. Wells noted that safeguards remain in place, including existing exemptions for reporting and criticism.

Government response

Wells outlined the government's commitment to supporting athletes and hosting major events, citing a recent $513 million investment for the lead-up to the 2028 and 2032 Games. Wells explained that the bill removes outdated provisions and ensures protections are applied transparently and consistently. Wells highlighted the economic and social benefits of major events, including tourism, trade, and community inspiration. Wells confirmed that rules made under the act will be subject to disallowance and parliamentary oversight. The Minister concluded that the bill ensures the legislative framework remains fit for purpose and adaptable.