Opened the debate
Steggall moved the second reading motion, arguing that the bill protects voter rights from scams similarly to consumer protections. Steggall highlighted instances of misleading signage and AI-generated content used against independent candidates, noting that technology is outpacing regulation. The legislation mandates AI watermarking, compliance with an ethical advertising code, and the creation of a separate standards board to handle complaints. Steggall stated that the bill targets false factual claims while preserving robust debate, satire, and criticism.